In the book Thank You for Arguing Aristotle mentions three types of persuasion. The three types are pathos, logos, and ethos. Today I am here to explain what logos is and how it works. Logos originally means the argument by logos. For example logos would be the brainy one, the big sister who gets top grades in high school. According to Aristotle, Logos isn't just about following the rules of logic; it's a set of techniques that use what the audience is thinking. Logos and the two other types appeal to the brain, gut, and heart of your audience which is why they're so important.
Logos is using data, statistics, or common sense to convince people of something. Logos is commonly used with things like marketing and advertising. An example of logos is when apple came out with the brand new iPhone X it was the brand new and expensive phone. The link right here is an ad apple came out with when the iPhone X was brand new. ( Meet iPhone X | ) Apple made this ad simple and it then reels off a list of the phone's many qualities- like wireless charging, durable glass, and a lack of a home button, so they could create an ad that has a lot of logical appeal. With all the data and the facts Apple shows the iPhone X as the logical choice.
After reading a post on pathos, I am so glad you wrote about logos. I think it is a much better approach to persuasion. However, I think that the two can be connected in order to persuade. If the two were merged, logic would be used in order to persuade my emotions, which changes the path of pathos. This is kind of the approach of logos already, but with a twist. If I were to choose just one, however, it would be logos. But, if the two were combined to make something new, I think persuaders could use it in new ways that would take rhetoric to a new level.
ReplyDeleteI like the fact that you added an ad from everyday life as an example. It is so cool how we see logos everyday and do not even realize it. I also think it is important to use logos with ethos and pathos, as you said it is the brain, gut and heart and it is very hard for a person to live without any of those. Although, I do agree that logos can be more persuading than the other two because it is logic and facts. Using logos is a very useful tactic and I agree that it would help persuade your audience.
ReplyDeleteI like how logos doesn't need to be logical, here the logic is that it is new, not necessarily better. a lot of the time there is logic until you think too hard about it.
ReplyDeleteLogos is an important aspect of rhetoric. It is important to be able to recognize it in rhetoric and to see it being used. Logos is a great way to get your point across in a logical and factual method.
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